Cocoafair, an artisan chocolate factory in the heart of Woodstock Cape Town is a little piece of chocolate heaven.
The corporate Identity had to convey the notion of something handmade combined with absolute mastery and craftsmanship. Something substantial, truthful and on trend.
With a vast amount of unique and captivating flavours, the challenge at hand was creating packaging that is understandable, distinguishable yet still beautifully designed. Uncoated materials were used combined with metallic Pantones to portray the honest yet masterful product. Certain accent areas were varnished for an additional premium feel.When dealing with products that are eclectic and diverse, I always find that marrying a brand around stark, simple designs works most effectively.
Services Corporate Identity Design – Packaging Design – Brand Management