Conceptualising a fresh and contemporary brand for Taxtalk Magazine’s Student division.
Taxtalk Student is distributed amongst all student studying tax and accounting in South Africa. Its aim is to entertain and educate them on important areas within their field. Taxtalk Student together with Taxtalk professional and Taxtalk business had to be treated as separate brands from the same family, always keeping in mind that tax students eventually become the future tax professionals. I was in charge of ensuring quality and consistency along various marketing channels whilst doing all of the layout for the magazine.