Creating a refreshed corporate Identity for This is Y, and outsourced marketing company. Owned by Ms Yanic Klue, we needed the name to have a personal touch. Combining the first letter of her name with simple the question – Why outsource your marketing?
Part of the company strategy was that businesses (and marketing) need to be refreshed, revamped and looked after from the inside out. Looking after the core of the business is key – hence the notion of the Russian stack dolls became evident in the corporate identity. With This is Y I was able to employ a holistic outlook that allowed me to look at all of the core mechanisms that keep business going strong and how to apply an ‘editor’s eye’ to what hampers progress.
Client This is Y
Services Concept – Corporate Identity – Web Design – Marketing Collateral – Brand Mangement